History
Bellaverde® is Italian for "beautiful green." Broccoli originates from the Calabria region of Italy - which is why it is sometimes called calabrese - so it was appropriate to give it an Italian name.
The secret of bellaverde's® sweetness is in the sunlight! When the main head of broccoli has been harvested, fresh new shoots develop, which after 10 days are ready to be picked. The shoots grow above the plant so that they can catch the sunlight. The sunlight and the quick growth gives the shoots their attractive green colour and distinctive sweet taste and texture.
Whether it's lightly steamed, boiled, stir-fried, or eaten raw, used in salads, soups, or as a side dish, it will transform a meal into something special with its delicate, clean, fresh taste, quite unlike any other broccoli.
Nutrition
Broccoli is known for its health boosting superfood qualities; it is high in Vitamin C, fibre and the B vitamin folate as well as being a source of potassium. An 80g serving of broccoli counts as one of your 5-a-day, containing just 26 kcals.
Availability
A BRITISH product, locally grown in the fields of Lincolnshire from the middle of June until the end of November and then in Spain between December and the middle of June
We are delighted to announce that at the recent Sainsburys Brand Conference, held at their Holborn offices on 26th April 2010, Marshalls were presented with the award for Best Supplier Technical Service by Judith Batchelar, Director for Sainsburys Brand.
At the Food and Drink iNet Innovation Awards 2009, held in Leicester on Tuesday 17th November, the Food Processing Faraday Award for Most Innovative Large Food and Drink Manufacturer went to Marshalls (part of the Produce World Group), Butterwick, Boston, for the development of bellaverdeŽ sweet stem broccoli, that was launched in July 2009, and created in conjunction with Seminis.